Services Marketing: Concepts, Strategies, & Cases 5-edition PDF eBook version

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Readers examine the use of services marketing as a competitive tool from a uniquely broad perspective with Hoffman/Batesons Services Marketing Concepts Strategies And Cases 5th edition PDF Using a very reader-friendly streamlined structure this ebook explores services marketing not only as an essential focus for service firms but also as a competitive advantage for companies that market real and tangible products A wealth of new examples feature a variety of businesses from industries both within and beyond the nine service economy supersectors financial activities education and health services information government professional and business services leisure and hospitality transportation and utilities wholesale and retail trade and other services Cutting-edge data addresses current issues such as technology sustainability and the global market giving readers valuable insights and important skills for success in business todayPS We also have Services Marketing Concepts Strategies and Cases 5th Edition testbank and other instructor resources Contact for more infoNOTE This sale only includes Services Marketing Concepts Strategies and Cases 5e in PDF No access codes includedServices Marketing Concepts Strategies and Cases 5th Edition eBookAuthors K Douglas Hoffman John E BatesonFile Size 5 MBFormat PDFLength 480 pagesPublisher Cengage Learning 5th editionPublication Date January 1 2016Language EnglishASIN B019EB9LVYISBN-10 1285429788ISBN-13 9781285429786

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9781285429786

Readers examine the use of services marketing as a competitive tool from a uniquely broad perspective with Hoffman/Batesons Services Marketing Concepts Strategies And Cases 5th edition PDF Using a very reader-friendly streamlined structure this ebook explores services marketing not only as an essential focus for service firms but also as a competitive advantage for companies that market real and tangible products A wealth of new examples feature a variety of businesses from industries both within and beyond the nine service economy supersectors financial activities education and health services information government professional and business services leisure and hospitality transportation and utilities wholesale and retail trade and other services Cutting-edge data addresses current issues such as technology sustainability and the global market giving readers valuable insights and important skills for success in business todayPS We also have Services Marketing Concepts Strategies and Cases 5th Edition testbank and other instructor resources Contact for more infoNOTE This sale only includes Services Marketing Concepts Strategies and Cases 5e in PDF No access codes includedServices Marketing Concepts Strategies and Cases 5th Edition eBookAuthors K Douglas Hoffman John E BatesonFile Size 5 MBFormat PDFLength 480 pagesPublisher Cengage Learning 5th editionPublication Date January 1 2016Language EnglishASIN B019EB9LVYISBN-10 1285429788ISBN-13 9781285429786