Public Health Communication 2-edition PDF eBook version

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Designed for masters level study Public Health Communication Critical Tools and Strategies will prepare new graduates for any entry level position in public health policy/advocacy health communication health promotion social marketing or community health education Filled with practical examples the book is also a valuable resource for those preparing for the CPH or CHES exams Students will learn core concepts for planning a communication framework as well key strategies for educating the public about health issues including understanding and reporting science communicating for policy and advocacy and health literacy and numeracy The book thoroughly explores classic theories of persuasion in communication such as Extended Parallel Process Model Inoculation Sensation Value and Cognitive Value The most current forms of digital/multimedia/interactive channels of communication are examinedPublic Health Communication Edition by Claudia Parvanta and Publisher Jones Bartlett Learning Save up to 80 by choosing the eTextbook option for ISBN 9781284146738 1284146731 The print version of this textbook is ISBN 9781284065947 1284065944

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9781284146738

Designed for masters level study Public Health Communication Critical Tools and Strategies will prepare new graduates for any entry level position in public health policy/advocacy health communication health promotion social marketing or community health education Filled with practical examples the book is also a valuable resource for those preparing for the CPH or CHES exams Students will learn core concepts for planning a communication framework as well key strategies for educating the public about health issues including understanding and reporting science communicating for policy and advocacy and health literacy and numeracy The book thoroughly explores classic theories of persuasion in communication such as Extended Parallel Process Model Inoculation Sensation Value and Cognitive Value The most current forms of digital/multimedia/interactive channels of communication are examinedPublic Health Communication Edition by Claudia Parvanta and Publisher Jones Bartlett Learning Save up to 80 by choosing the eTextbook option for ISBN 9781284146738 1284146731 The print version of this textbook is ISBN 9781284065947 1284065944