Welcome to Hospitality: An Introduction 3th edition

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Welcome to Hospitality An Introduction 3rd Edition by Kaye Kye-Sung ChonBy Kaye Kye-Sung Chon Thomas A MaierPublisher Cengage LearningPrint ISBN 9781428321489 1428321489eText ISBN 9781111780685 1111780684Edition 3rdCopyright year 2010Welcome to Hospitality An Introduction provides a detailed description of the many facets of the Hospitality and Tourism sector including tours and travel hotels restaurants culinary casino operations cruises and the recreation and leisure industries Personal profiles of industry leaders highlight the wide range of career opportunities available in the field The authors discuss the Hospitality and Tourism industrys evolution toward increased internationalization and integration Industry Insight vignettes offer a behind-the-scenes view of real-life job tasks and career success stories Each chapter features practical case study scenarios including business and social attitude comparatives advertising and marketing messaging financial modeling and competitive analysis formulation New To This Edition Expanded coverage of industry career opportunities a comprehensive new chapter on the Gaming Industry and expanded coverage of Events ManagementImportant Notice Media content referenced within the product description or the product text may not be available in the ebook versionAdditional ISBNs9781439068892 9781133483564 1439068895 1133483569 9781435451438

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9781428321489

Welcome to Hospitality An Introduction 3rd Edition by Kaye Kye-Sung ChonBy Kaye Kye-Sung Chon Thomas A MaierPublisher Cengage LearningPrint ISBN 9781428321489 1428321489eText ISBN 9781111780685 1111780684Edition 3rdCopyright year 2010Welcome to Hospitality An Introduction provides a detailed description of the many facets of the Hospitality and Tourism sector including tours and travel hotels restaurants culinary casino operations cruises and the recreation and leisure industries Personal profiles of industry leaders highlight the wide range of career opportunities available in the field The authors discuss the Hospitality and Tourism industrys evolution toward increased internationalization and integration Industry Insight vignettes offer a behind-the-scenes view of real-life job tasks and career success stories Each chapter features practical case study scenarios including business and social attitude comparatives advertising and marketing messaging financial modeling and competitive analysis formulation New To This Edition Expanded coverage of industry career opportunities a comprehensive new chapter on the Gaming Industry and expanded coverage of Events ManagementImportant Notice Media content referenced within the product description or the product text may not be available in the ebook versionAdditional ISBNs9781439068892 9781133483564 1439068895 1133483569 9781435451438