PDF Version Strategic Market Management 10th Edition by David A Aaker eBook

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Strategic Market Management 10th Edition by David A AakerISBN-10 1118582861ISBN-13 9781118582862Marketing professionals need to be able to adapt new strategies in order to keep their companies relevant Aaker walks them through the strategic challenges created by the dynamic nature of todays markets Strategic Market Management 10th Edition emphasizes a customer perspective and the fact that every strategy should have a value proposition that is meaningful to the customers Sections are included on energizing the business and how to overcome the barriers that powerful organization silos create to inhibit cooperation and communication Specific case studies delve into real world and engaging issues

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ISBN-13

9781118582862

Strategic Market Management 10th Edition by David A AakerISBN-10 1118582861ISBN-13 9781118582862Marketing professionals need to be able to adapt new strategies in order to keep their companies relevant Aaker walks them through the strategic challenges created by the dynamic nature of todays markets Strategic Market Management 10th Edition emphasizes a customer perspective and the fact that every strategy should have a value proposition that is meaningful to the customers Sections are included on energizing the business and how to overcome the barriers that powerful organization silos create to inhibit cooperation and communication Specific case studies delve into real world and engaging issues