PDF Version Better Business Global Edition 4th by Michael R Solomon eBook

Format : PDF file
0 out of 5

Better Business Global Edition 4th by Michael R SolomonBy Michael R Solomon Mary Anne Poatsy Kendall MartinISBN 10 1292099534ISBN 13 9781292099538New to the Fourth EditionWe have invested a great deal of work creating the fourth editionof Better Businessto give students and instructors a powerfullearning and teaching tool that capturesthe evolvingissues and opportunities of business Enhancements for thefourth edition follow One of the most significant shifts in the business environmentsince the first edition of Better Business is theexplosive growth of social media in all parts of businessThe fourth edition of Better Business continuesto feature social media strategies and technologies inover 85 percent of its chapters as well as significantupdates to the technology chapter Better Business continues to have superior coverageof cutting-edge topics In addition to social andmobile media the fourth edition includes coverageon big data crowdsourcing and crowdfunding theAffordable Care Act search engine optimization andpay-per-click advertising augmented reality and3D printing All of the end-of-chapter materials have been reviewedand we have modified up to 25 percent ofthese materials to include the most recent events andtrends in the business environment The fourth editionof Better Business provides instructors with widerangingchoices for discussion topics assessmentquestions and group activities that cover the mostcurrent and timely topics in the business communitysuch as major economic shifts changes in technologiesand ever-increasing globalization All of the time-sensitive material has been updatedStoriesand examples from the previous editions thathave continued to evolve have been updated andplaced in the most current context Timely exampleshave replaced older material continuing to give BetterBusiness an up-to-date feel that resonates with students Feedback from the previous editions of Better Businessindicated that the The List feature in each chapternot only interested students but also pushed themto go more deeply into the body of the text For thefourth edition we updated these lists adding newones where appropriate that reflect current markettrends with a focus on selecting topics that appeal tostudents The fourth edition also includes new boxed featuresin many chapters with topics such as Keurigs monopolisticmarket presence Patagonias corporateresponsibilityAugmented Reality Hard Lessons onSocial Media Doves Real Beauty advertising campaignand Advertising and child obesity

$19.99

Add to Wishlist
Add to Wishlist
ISBN-13

9781292099538

Better Business Global Edition 4th by Michael R SolomonBy Michael R Solomon Mary Anne Poatsy Kendall MartinISBN 10 1292099534ISBN 13 9781292099538New to the Fourth EditionWe have invested a great deal of work creating the fourth editionof Better Businessto give students and instructors a powerfullearning and teaching tool that capturesthe evolvingissues and opportunities of business Enhancements for thefourth edition follow One of the most significant shifts in the business environmentsince the first edition of Better Business is theexplosive growth of social media in all parts of businessThe fourth edition of Better Business continuesto feature social media strategies and technologies inover 85 percent of its chapters as well as significantupdates to the technology chapter Better Business continues to have superior coverageof cutting-edge topics In addition to social andmobile media the fourth edition includes coverageon big data crowdsourcing and crowdfunding theAffordable Care Act search engine optimization andpay-per-click advertising augmented reality and3D printing All of the end-of-chapter materials have been reviewedand we have modified up to 25 percent ofthese materials to include the most recent events andtrends in the business environment The fourth editionof Better Business provides instructors with widerangingchoices for discussion topics assessmentquestions and group activities that cover the mostcurrent and timely topics in the business communitysuch as major economic shifts changes in technologiesand ever-increasing globalization All of the time-sensitive material has been updatedStoriesand examples from the previous editions thathave continued to evolve have been updated andplaced in the most current context Timely exampleshave replaced older material continuing to give BetterBusiness an up-to-date feel that resonates with students Feedback from the previous editions of Better Businessindicated that the The List feature in each chapternot only interested students but also pushed themto go more deeply into the body of the text For thefourth edition we updated these lists adding newones where appropriate that reflect current markettrends with a focus on selecting topics that appeal tostudents The fourth edition also includes new boxed featuresin many chapters with topics such as Keurigs monopolisticmarket presence Patagonias corporateresponsibilityAugmented Reality Hard Lessons onSocial Media Doves Real Beauty advertising campaignand Advertising and child obesity