International Marketing 2-edition PDF eBook version

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Now in its second editionInternational Marketingcontinues to provide its trademark integrated approach that explores marketing concepts in depth within a truly international context The authors discuss five key factors that impact any international marketing ventureculture language political/legal systems economic systems and technological differencesin relation to the core marketing concepts of markets products pricing distribution place and promotion The book also covers sustainability and bottom-of-the-pyramid issues within each chapter with rich illustrations and examples from both multinational companies and smaller local concerns New to the second edition Moreglobal focusthrough new examples case studies and the experience brought by new co-author Barbara Czarnecka Brand new chapter on Culture Cross-Cultural Marketing including political unrest and the recent return to nationalism eg Brexit and the Trump presidency and further coverage of developing countries New coverage ofdigital advances and social media marketing Updated theory and methods including Service Dominant Logic S-DL Consumer Culture Theory CCT and Netnography Additional videossupplementing the comprehensive online resource package for students and lecturers A wealth of online resources complement this book These include a test bank of 50-65 questions per chapter PowerPoint slides sample syllabi interactive maps country fact sheets flashcards SAGE journal articles and guidelines for developing a marketing planInternational Marketing 2nd Edition by Daniel W Baack Barbara Czarnecka Donald Baack and Publisher Sage Publications Ltd UK Save up to 80 by choosing the eTextbook option for ISBN 9781526463104 1526463105 The print version of this textbook is ISBN 9781506389219 150638921X

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9781526463104

Now in its second editionInternational Marketingcontinues to provide its trademark integrated approach that explores marketing concepts in depth within a truly international context The authors discuss five key factors that impact any international marketing ventureculture language political/legal systems economic systems and technological differencesin relation to the core marketing concepts of markets products pricing distribution place and promotion The book also covers sustainability and bottom-of-the-pyramid issues within each chapter with rich illustrations and examples from both multinational companies and smaller local concerns New to the second edition Moreglobal focusthrough new examples case studies and the experience brought by new co-author Barbara Czarnecka Brand new chapter on Culture Cross-Cultural Marketing including political unrest and the recent return to nationalism eg Brexit and the Trump presidency and further coverage of developing countries New coverage ofdigital advances and social media marketing Updated theory and methods including Service Dominant Logic S-DL Consumer Culture Theory CCT and Netnography Additional videossupplementing the comprehensive online resource package for students and lecturers A wealth of online resources complement this book These include a test bank of 50-65 questions per chapter PowerPoint slides sample syllabi interactive maps country fact sheets flashcards SAGE journal articles and guidelines for developing a marketing planInternational Marketing 2nd Edition by Daniel W Baack Barbara Czarnecka Donald Baack and Publisher Sage Publications Ltd UK Save up to 80 by choosing the eTextbook option for ISBN 9781526463104 1526463105 The print version of this textbook is ISBN 9781506389219 150638921X