Creative Marketing For New Product And New Business Development Ebook

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New products and new business development require innovative creative marketing solutions in order to successfully differentiate them from competing products in the marketplace This important book explores and elucidates the essence of creativity with an emphasis on how to proceed with RD activities strategically and how to connect them with successful products services and commercialization Using interesting real case studies such as Healthy Tea developed by Japan Coca-Cola Inc the recommendation engine Teach Me Electronic Appliances and the development of various robots the book uncovers the secret of successful marketing and shows how to develop and deploy new products and services on a sustainable basis It will therefore appeal to both business practitioners as well as researchers and students interested in innovation and marketing issuesCreative Marketing For New Product And New Business Development EbookBy Ishikawa Akira Publisher World Scientific Print ISBN 9789812772183 9812772189 eText ISBN 9789812772190 9812772197 Format PDF Available from 10200 USD SKU 9789812772190

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9789812772183

New products and new business development require innovative creative marketing solutions in order to successfully differentiate them from competing products in the marketplace This important book explores and elucidates the essence of creativity with an emphasis on how to proceed with RD activities strategically and how to connect them with successful products services and commercialization Using interesting real case studies such as Healthy Tea developed by Japan Coca-Cola Inc the recommendation engine Teach Me Electronic Appliances and the development of various robots the book uncovers the secret of successful marketing and shows how to develop and deploy new products and services on a sustainable basis It will therefore appeal to both business practitioners as well as researchers and students interested in innovation and marketing issuesCreative Marketing For New Product And New Business Development EbookBy Ishikawa Akira Publisher World Scientific Print ISBN 9789812772183 9812772189 eText ISBN 9789812772190 9812772197 Format PDF Available from 10200 USD SKU 9789812772190