Creating and Managing Superior Customer Value Ebook

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Superior Customer Value SCV advances theory and offers new tools useful for measuring value dimensions and strength Achieving highly useful sense making about the value concept and value metrics is important because of the substantial evidence that customer assessments of total value in a product/service offering strongly affects acceptance and initial purchase customer evaluations of value experiences relate strongly with retaining them and growing the share-of-business these customers award specific suppliers and increases in delivered-value implemented strategies relates positively to increases in profitability SCV focuses on advancing value theory research and strategy in business-to-business contexts Coverage includes in-depth case research findings for existing and disruptively new products and services and all papers in this volume embrace the proposition that context is a major force affecting planning and implementing strategy SCV is relevant in particular to European and North American B-to-B contexts However the tools and theories in the volume are certainly relevant for research by scholars and decisions by executives working in Asia and Australia SCV is essential reading for improving thinking decisions and actions relating to the creation marketing and purchasing of superior value in products and services critical abilities for product-service executivesCreating and Managing Superior Customer Value EbookBy Arch G Woodside Publisher Emerald Group Publishing Limited Print ISBN 9781848551725 184855172X eText ISBN 9781848551732 1848551738 Copyright year 2008 Format PDF Available from 14299 USD SKU 9781848551732

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9781848551725

Superior Customer Value SCV advances theory and offers new tools useful for measuring value dimensions and strength Achieving highly useful sense making about the value concept and value metrics is important because of the substantial evidence that customer assessments of total value in a product/service offering strongly affects acceptance and initial purchase customer evaluations of value experiences relate strongly with retaining them and growing the share-of-business these customers award specific suppliers and increases in delivered-value implemented strategies relates positively to increases in profitability SCV focuses on advancing value theory research and strategy in business-to-business contexts Coverage includes in-depth case research findings for existing and disruptively new products and services and all papers in this volume embrace the proposition that context is a major force affecting planning and implementing strategy SCV is relevant in particular to European and North American B-to-B contexts However the tools and theories in the volume are certainly relevant for research by scholars and decisions by executives working in Asia and Australia SCV is essential reading for improving thinking decisions and actions relating to the creation marketing and purchasing of superior value in products and services critical abilities for product-service executivesCreating and Managing Superior Customer Value EbookBy Arch G Woodside Publisher Emerald Group Publishing Limited Print ISBN 9781848551725 184855172X eText ISBN 9781848551732 1848551738 Copyright year 2008 Format PDF Available from 14299 USD SKU 9781848551732