Licensing Selling and Finance in the Pharmaceutical and Healthcare Industries The Commercialization of Intellectual Property Ebook

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Licensing Selling and Finance in the Pharmaceutical and Healthcare Industries is an assessment of the turbulent state of pharmaceutical and biotechnology markets as we enter the second decade of the 21st Century At the same time the book offers a cautionary evaluation of the future financing of innovation in terms of whats gone wrong and how to succeed in the future Martin Austin explores the challenge that the pharmaceutical and related industries face in terms of balancing short term cost containment and expenditure control in areas such as internal research and developmentLicensing Selling and Finance in the Pharmaceutical and Healthcare Industries The Commercialization of Intellectual Property EbookBy Austin Martin Mr Publisher Routledge Print ISBN 9781409450795 1409450791 eText ISBN 9781409484837 1409484831 Format EPUB Available from 5398 USD SKU 9781409484837R90 Downloaded copy on your device does not expire

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9781409450795

Licensing Selling and Finance in the Pharmaceutical and Healthcare Industries is an assessment of the turbulent state of pharmaceutical and biotechnology markets as we enter the second decade of the 21st Century At the same time the book offers a cautionary evaluation of the future financing of innovation in terms of whats gone wrong and how to succeed in the future Martin Austin explores the challenge that the pharmaceutical and related industries face in terms of balancing short term cost containment and expenditure control in areas such as internal research and developmentLicensing Selling and Finance in the Pharmaceutical and Healthcare Industries The Commercialization of Intellectual Property EbookBy Austin Martin Mr Publisher Routledge Print ISBN 9781409450795 1409450791 eText ISBN 9781409484837 1409484831 Format EPUB Available from 5398 USD SKU 9781409484837R90 Downloaded copy on your device does not expire