Leveraging Brands in Sport Business Ebook

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This edited text compiles advanced material relating to strategy and marketing in the field of sports business Featuring contributions from experts across the sports business field the book approaches strategy from the standpoint of managing and marketing a brand With integrated current-day examples highlighting practices and issues as well as real-world applied video cases this book is ideal for marketing students and sports business practitioners looking to gain strategic insights into the industry Additional ISBNs 9780415534840 9780415534857 9780203108994 0415534844 0415534852 020310899XLeveraging Brands in Sport Business EbookBy Mark P Pritchard Publisher Routledge Print ISBN 9780415534857 0415534852 eText ISBN 9781136267949 1136267948 Edition 1st Pages 262 Copyright year 2014 Format EPUB Available from 3038 USD SKU 9781136267949R90 Downloaded copy on your device does not expire

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ISBN-13

9780415534840

This edited text compiles advanced material relating to strategy and marketing in the field of sports business Featuring contributions from experts across the sports business field the book approaches strategy from the standpoint of managing and marketing a brand With integrated current-day examples highlighting practices and issues as well as real-world applied video cases this book is ideal for marketing students and sports business practitioners looking to gain strategic insights into the industry Additional ISBNs 9780415534840 9780415534857 9780203108994 0415534844 0415534852 020310899XLeveraging Brands in Sport Business EbookBy Mark P Pritchard Publisher Routledge Print ISBN 9780415534857 0415534852 eText ISBN 9781136267949 1136267948 Edition 1st Pages 262 Copyright year 2014 Format EPUB Available from 3038 USD SKU 9781136267949R90 Downloaded copy on your device does not expire